Hi, I'm Alexa Ulbrich

My interest is in research-led design that explores how color and materials strengthens the emotional connection with consumers. My goal is to is to further improve the consumer experience through thoughtful research and story telling.

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EDUCATION
WORKSHOPS
SKILLS
COLLEGE FOR CREATIVE STUDIES, 2015 – 2017
MFA Color & Materials Design

​COLLEGE FOR CREATIVE STUDIES, 2008 – 2013
BFA Crafts / Fiber Arts

ESSENTIAL ELEMENTS OF COLOR
Visual and Instrumental Assessment of Color
College for Creative Studies
​2016

INTERNATIONAL TEXTILE MARKET ASSOCIATION
Fabric: From Concept to Consumer  Symposium
High Point, North Carolina
2014
Adobe Creative Suite
Microsoft Office Suite
Color Theory & Acuity
Trend & Consumer Research
Keyshot Rendering
Textile Design
Dyeing
Sewing
Weaving
Glass Casting
Slip Casting
Welding
EXPERIENCE
NEWELL BRANDS, 2017 – PRESENT
Color & Materials Designer
  • Develop CMF strategies for consumer products.
  • Keep abreast of global trends with a focus on NA, LATAM, and ANZ.
  • Collaborate cross-functionally with international teams.
  • Work with model shop to create color targets.

COLLEGE FOR CREATIVE STUDIES, 2015 – PRESENT
Graduate Assistant
  • Support department chair for research and design needs.
  • Lead workshops on InDesign, Pattern Design, and Dyeing.

KOHLER, 2016
Industrial Design Intern
  • Contribute to trend forecasting.
  • Assist with pattern designs and presentations.
  • Assess color offerings and make recommendations for products.

TECTONICS INDUSTRIES, 2008 – 2015
Seamstress / Material Fabrication
  • Industrial sewing and pattern making for trade show displays.
  • Create standard operating procedures and train staff.
  • Introduce new materials and processes.

​DETROIT WALLPAPER CO, 2013
Pattern Design Intern
  • Develop concepts, artwork, and color for wallpaper designs.
  • Create room mock-ups for demonstrating patterns use.
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